GiantLion was a company that educated and certified mortgage lenders and consumers on predatory lending practices and pitfalls. By getting certified, as a lender, you were obligated to educate your customers and be up front on all parts of the mortgage process.
The educational, letterhead, brochure and business card set was to follow the concept of protection. This set used the icon of the protective lion placed at the front of a home. This was the metaphor of what GiantLion stood for in their mission to protect consumers from predatory lending practices.